Digital technology has altered the way consumers interact with businesses. This has created an extremely competitive market. The ability to monitor the user’s data helps marketers increase brand recognition, boost sales and drive website traffic via social media marketing (SMM), a form of direct marketing that is based on interaction between customer and the company. This is a place where the benefits of a customer oriented strategy with a digital marketing platform businesses can personalize their persona in a unique manner that customers can relate to.
Article written by Emily C.